Portfolio Packaging
Branding | Freelance
Inspired by the format of postcards, Portfolio Packaging was designed as a nod to the concept of two-sided storytelling. In the same way that a postcard is made with a strong image on the front and descriptions on the back, the packaging was created to tell a story about several different projects. On the front, each image is featured with a transparent box, project tile, and brief description. On the second page there is further project information and a more detailed look at the design. The final iteration was 8.5” X 5.5” (letter-sized paper folded in half). For printing, it was efficient to make it double sided and cut the letter size in half to generate two postcards. This also works well for viewing digitally on a laptop, screen or tablet. The final touch was to design an envelope to house the postcards together for mailing.
